It's October AGAIN and along with that comes the Emotional Marketing towards us women to BUY the packaging with the Pink Ribbons on it...
As I sit here watching the Packers/Lions game I am being blinded by the Pink Cleats, Coach McCarthy's Green & Pink Hat, Pink Towels & Gloves, the Pink Ribbon Logo printed on the Ball & the Ref's Pink Wrist Bands. Let alone the option of buy'n a Driver or Rodger Jersey in the color Pink made to fit a Woman - It makes me wonder just how much money the NFL is giving for research or has it already been achieved & they are just doing it so people believe they are a charitable organization?
In one of my first blog posts I wrote about knowing what your charitable money is going towards when buying the Pink Ribbon Logos.
The saddest part about it is after 2 yrs. the Statistics haven't changed much at all, out of 8 women that you know and love 1 of them will be diagnosed with Breast Cancer.
Now ask yourself what have you done to help in the search for a cure? Did you buy the $55 Estee Lauder Pink Ribbon Compact? How do you know all your $55 went towards the research? the Cap for Estee Lauder's Contribution to research is $500,000. M&M's caps their contribution for the Pink M&M's at $850,000. Kitchen Aid caps at 350,000 PLUS if you buy the Pink Mixer you need to go to the website and register it otherwise no money is given. When you see that pink Ribbon maybe you should ask yourself some of these questions before you purchase & ALWAYS read the labels. http://thinkbeforeyoupink.org/?page_id=13
See what I mean about emotional marketing as a means to make the company money?
There are companies that do actually do good - This year the WI Kohl's Stores will be marketing items to give 7 million to WI based Breast Cancer Foundations. Just make sure the Kohl's Cares Logo is on the Pink item you buy and you will be helping. Kohl's has always been very generous with the giving to State Children's organizations and I do believe that this campaign will be just as good. (for those of you not in WI you can buy the items online)
Avon always gives 10% with no cap whenever you purchase one of their Pink Breast Cancer items. The Yopliat Put a Lid on it is also NOW a good way to donate, As they are rBGH free in their products along with Dannon. (rBGH is believed to be a cause of Breast Cancer)
Don't get me wrong the wanting to good is NOT the problem here, the misinformation given by the companies by using emotional marketing as a means into thinking you are doing good but instead they are making a profit off of you the problem.
Just Think Before You Pink & by doing so you will be able to save lives.
Remember also to check yourself properly EVERY MONTH for lumps. http://www.checkyourboobies.org/index.php?option=com_content&task=view&id=18&Itemid=35&lang=en
